Étape 1 / 4 - Accroche

Observe & Think

Avant toute explication, active ce que tu sais déjà.

The elevator pitch - English at Work
The 'Elevator Pitch' · BBC Learning English · YouTube

Your Turn

Imagine you have 30 seconds in a lift with someone important. What would you say about yourself or your business idea? Write 2-3 ideas in English.

There is no single right answer here. The goal is to activate what you already know before going further - this chapter is about presenting ideas and pitching confidently in English.
Étape 2 / 4 - Vidéo

Watch & Understand

How to pitch your startup in 30 seconds

Before watching

What do you think should be the very first sentence of a good pitch? Write your prediction.

How to pitch your startup in 30 seconds
How to Pitch Your Startup in 30 Seconds · Ash Maurya · YouTube
While watching

Note down the structure or steps suggested for a short pitch.

After watching

Was your prediction correct? What is the single most useful tip from the video?

Étape 3 / 4 - Document

Read & Analyse

HubSpot Blog · "How to Give a Great Presentation (+ Expert Tips)"

blog.hubspot.com - Marketing Blog, May 2025HubSpot

How to Give a Great Presentation

Giving a great presentation isn't rocket science. Experts across several industries shared tips to help overcome the fear of public speaking, which affects 75% of the general population.

1. Start strong. The first few sentences determine whether your audience will be interested. Ask a rhetorical question, start with a quote, or open with a surprising fact.

2. Keep it simple. Chris Anderson, TED Talks' curator, warns: "If you try to cram in everything you know, you won't have time to include key details, and your talk will disappear into abstract language." His advice: "Go deeper. Give more detail. Don't tell us about your entire field of study - tell us about your unique contribution."

3. Share personal anecdotes. Stories help audiences relate and feel more connected to the speaker.

4. Pause to breathe. Strategic pauses emphasise key points and give the audience time to absorb information.

5. Develop stage presence. According to Chris Anderson, "Getting the words, story, and substance right is a much bigger determinant of success or failure than how you stand or whether you're visibly nervous."

A great presentation starts strong, stays simple, and ends with a clear call to action that stays with the audience long after they leave the room.

Words: ~230  ·  Level: B1/B2  ·  Topic: Presenting & Public Speaking

Tu retrouveras ce document dans S'exercer pour travailler la compréhension écrite en détail.
Étape 4 / 4 - Vocabulaire

Key Vocabulary

8 termes essentiels, extraits directement du document.

audience
the group of people watching or listening to a presentation"The first few sentences determine whether your audience will be interested."
to rehearse
to practise a presentation before delivering it"The only way to give a relaxed talk… is to rehearse it a lot."
stage presence
the way a speaker holds attention through body language"Develop stage presence."
call to action
a clear instruction telling the audience what to do next"…ends with a clear call to action that stays with the audience."
pitch
a short, persuasive presentation of an idea"How to pitch your startup in 30 seconds."
to grab attention
to immediately capture someone's interest"Start strong… grab your listeners' attention."
anecdote
a short, personal story used to illustrate a point"Share personal anecdotes."
Q&A session
a moment when the audience can ask questions"Offer a Q&A session."

Quick Sort

Classe ces éléments : Before the talk, During the talk, After the talk.

Before

to rehearse, pitch

During

audience, stage presence, to grab attention, anecdote

After

call to action, Q&A session

On rehearses son pitch avant ; pendant la présentation, on cherche à grab attention, à garder une bonne stage presence devant l'audience et à utiliser des anecdotes ; on termine par un call to action et une Q&A session.
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