Chapitre 12 - Presenting & Pitching
Mobiliser vos compétences dans un nouveau contexte professionnel.
One of the Most Famous Product Launches in History
A different source, a different context: the opening of Steve Jobs' keynote presenting the first iPhone.
Steve Jobs - iPhone Launch Keynote
"This is a day I've been looking forward to for two and a half years. Every once in a while, a revolutionary product comes along that changes everything. […] Today, Apple is going to reinvent the phone. And here it is."
"The most advanced phones are called smart phones, so they say. And they typically combine a phone plus some email capability, plus they say it's the internet - poor internet, like the WAP internet - into one device. And they all have these plastic little keyboards on them. And the problem is that they're not so smart, and they're not so easy to use."
"So, we're going to reinvent the phone. Now, we're going to start with a revolutionary user interface. It is the result of years of research and development, and of course, it's an interplay of hardware and software."
"So, why do we need a revolutionary user interface? […] We're going to use a pointing device that we're all born with - we're born with ten of them. We're going to use our fingers. We're going to touch this with our fingers, and we have invented a new technology called multi-touch."
"An iPod, a phone, and an internet communicator. An iPod, a phone - are you getting it? These are not three separate devices. This is one device. And we are calling it iPhone. Today, Apple is going to reinvent the phone, and here it is."
"You'll agree, we have reinvented the phone."
Source : Steve Jobs, Macworld Conference & Expo, January 9, 2007 (widely archived keynote transcript) · Level: B2
Comprehension check
1. Which techniques does Steve Jobs use to grab the audience's attention at the very start?
| Critère | Description | Auto-évaluation |
|---|---|---|
| Techniques d'accroche | J'ai identifié au moins deux techniques utilisées par Steve Jobs pour capter l'attention (anticipation, affirmation forte, annonce répétée…) |
|
2. Find two future forms in the text and copy the full sentence containing each.
| Critère | Description | Auto-évaluation |
|---|---|---|
| Repérage des formes du futur | J'ai retrouvé deux phrases complètes contenant chacune une forme du futur (going to) et je les ai correctement recopiées |
|
Loop - Pitching the New Loyalty Programme
Apply your skills to a realistic workplace task.
You work at Loop, a lifestyle and concept store in Paris. Your manager wants you to prepare a short presentation to introduce Loop's new customer loyalty app to the sales team and to a group of English-speaking suppliers visiting next week.
Claire Dubois
Store Manager, Loop
Write the opening 80-100 words of your pitch for Loop's new loyalty app. Grab attention immediately, use at least two future forms, and announce a clear call to action.
Write a short internal memo (100-120 words) summarising the loyalty app pitch for colleagues who couldn't attend. Include the launch date, the main benefit for customers, and next steps.
Did you know that most loyalty cards end up forgotten at the bottom of a bag? Today, Loop is going to change that. We're launching a brand-new loyalty app next month, and it's going to reward every visit, every purchase, and every recommendation - instantly, on your phone. No more plastic cards, no more missed points. We're going to make loyalty feel effortless. So here's my call to action: download the app on launch day, and be the first to unlock double points. Let's make loyalty simple again.
Self-assessment Grid
Rate your own production honestly - this mirrors the E4 oral/written evaluation criteria. Cette grille de 5 critères complète les 2 grilles de compréhension déjà remplies à l'étape 1.
| Critère | Description | Auto-évaluation |
|---|---|---|
| Accroche | L'ouverture capte immédiatement l'attention | |
| Grammaire | Future forms (going to / present continuous / will) utilisés correctement | |
| Vocabulaire | Lexique de la présentation/du pitch mobilisé à bon escient | |
| Registre | Ton professionnel, confiant et adapté à l'auditoire | |
| Consignes | Longueur respectée, call to action présent |
Mon bilan général du chapitre
Ce bilan agrège automatiquement les 2 grilles de compréhension (étape 1) et les 5 critères de la tâche professionnelle (ci-dessus) - 7 critères au total.
Checklist finale
Chapitre 12 terminé !
Vous maîtrisez maintenant les techniques de présentation et de pitch, ainsi que les formes du futur.
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